A fully renovated 1952 brick Cape Cod in Richmond's Westwood neighborhood closed at $851,100 on June 29, 2026 — $106,100 above its $745,000 list price, 14 percent over asking, in just 17 days. The property was listed by Elizabeth Smalley and Laura Peery of The Steele Group Sotheby's International Realty and staged by Jsquared Interior Staging and Design following a pre-sale design consultation. The result is a textbook case in what happens when a full renovation, elite representation, and intentional staging arrive at the same listing simultaneously.
$106,100 above asking — 14% over list price — at $434 per square foot, closing June 29, 2026. The property was listed by Elizabeth Smalley and Laura Peery of The Steele Group Sotheby's International Realty and staged by Jsquared following a pre-listing design consultation.
A 1952 Cape Cod Renovated Down to the Studs
5802 S Crestwood Avenue is a four-bedroom, two-bathroom brick Cape Cod in Richmond's Westwood neighborhood — a 1,959-square-foot home built in 1952 and renovated completely before returning to market in 2026. The renovation went to the studs: every surface was new, every finish decision was intentional, and every system was updated. When a home has been rebuilt to this extent, the staging opportunity is total — there are no compromises to work around, no dated elements to minimize. The canvas is entirely fresh.
The price history of this property tells a story that staging and renovation together can produce:
The 2026 sale closed at nearly four times the 2014 purchase price — a result that reflects the full scope of investment, from the renovation itself through the staging that positioned it for a competitive market response.
What Made the Difference at 5802 S Crestwood
A full renovation gives Jsquared the most complete staging opportunity available — because every surface in the home is new and every finish decision has already been guided by our pre-sale design consultation. Paint colors, lighting selections, hardware choices — all of it aligned with staging intent before the first piece of furniture was placed. Here is what produced the 14% premium.
Before listing, Jsquared conducted a pre-sale design consultation with the seller's team — guiding paint, lighting, and finish decisions across the newly renovated home. These choices primed every room to receive staging at its maximum impact, creating cohesion between the renovation and the presentation layer built on top of it.
Jsquared staged the fully vacant property in its entirety before it was photographed or marketed. Every room was assigned a clear purpose, scaled correctly, and styled with on-trend inventory selected for the Westwood buyer profile. The staging built the emotional story the renovation had prepared the space to tell.
Professional landscaping, a slate walkway, and exterior presentation prepared by Jsquared ensured the first impression began before buyers crossed the threshold. In competitive Richmond markets, curb appeal is the listing photo that earns every other showing request.
Elizabeth Smalley and Laura Peery of The Steele Group Sotheby's International Realty brought pricing strategy, market knowledge, and a philosophy of creating buyer experiences that produce urgency. Their second documented over-asking sale with Jsquared in 2026 reflects what a consistent partnership between staging and representation produces.
"Homes that leave an impression don't happen by accident. Create the experience, spark the emotion, and buyers will follow."
— Elizabeth Smalley · The Steele Group | Sotheby's International Realty"A full renovation gives us the most room to work with, because every surface in the home is new and every decision, down to the paint color, is intentional," said Johnathan H. Miller, Founder and CEO of Jsquared Interior Staging and Design. "Our job is to make sure a renovation like this one reads as a finished, considered home the moment a buyer walks in, rather than a collection of upgrades. When that happens, buyers respond quickly, and this sale is a good example of that."
A Second Over-Asking Sale — Same Team, Same Process
The 5802 S Crestwood Avenue result marks the second documented over-asking sale in Richmond in 2026 for the Smalley-Peery and Jsquared partnership — following the earlier sale on Gardiner Road in Henrico that also closed well above list price after the same pre-sale design consultation and vacant staging process.
The pattern is consistent: Jsquared's consultation aligns the renovation and staging decisions before the property is ever marketed. The agents price strategically for the neighborhood. The listing launches with photography that performs. And buyers arrive at showings already emotionally invested from what they've seen online — then find a home that validates and exceeds that expectation in person. Multiple offers follow.
Smalley, who has built a track record of over-asking sales in Richmond's West End neighborhoods, described the philosophy clearly: "Value your listings. Create an experience buyers remember. Create the want, and buyers will pour in."
Frequently Asked Questions
Both — and renovated homes represent one of Jsquared's strongest staging opportunities. When a property has been renovated down to the studs, every surface is new and every finish decision can be guided by our pre-sale design consultation before the renovation is even completed. This is the most complete version of the Jsquared process: consultation shapes the renovation, staging builds the presentation layer on top, and the result reflects both working together.
Elizabeth Smalley and Laura Peery are listing agents with The Steele Group | Sotheby's International Realty in Richmond, VA. They have built a track record of over-asking sales in Richmond's West End neighborhoods. The 5802 S Crestwood Avenue result is their second documented over-asking sale with Jsquared in 2026, following the Gardiner Road sale in Henrico that we covered here →
The pre-sale design consultation is the foundation of the Jsquared process. We walk the property with the seller and their agent and identify the highest-ROI cosmetic decisions for the specific home — paint colors, hardware, fixtures, finish selections — before any staging begins. For renovated properties, this consultation often happens during the renovation itself, ensuring every new finish decision supports the staging to come. The consultation is complimentary for qualified vacant listings. Request a consultation →
